kahunaHow To Make Viral YouTube Videos Feat Veritasium: The incomparable Veritasium aka Derek Muller, deconstructs, explains and otherwise makes sensible the crazy that is the magic of how YouTube viral videos are made in 2019. Needless to say, viral videos are key to growing your audience, monetization via AdSense partner program revenue, or in our case, fan funding support.
How To Make Viral Videos
Veritasium says there are two key factors to making a viral video.
1. Watch time
2. Click Through Rate (CTR)
Number 2 relates to the number of times your video is clicked on as a ratio of times your thumbnail is shown on the platform. Key to this is the thumbnail itself, along with the title.
Sadly, this makes viral video success almost a game of bait vs. quality content. Nonetheless, you need to be aware of this. Take great care in creating your titles, but especially your thumbnails.
Veritasium even apologizes for the upcoming click bait titles he said he must use to stay “surfaced” on the YouTube platform.
Two other thoughts here: Make sure you ask your audience to both subscribe and click the notification bell. With notifications turned on, at least you “should” be able to assume your fans are being told your new video is live.
Lastly, start an e-mailing list now and drive subscribers to it asap. Mailchimp is a good place to start. If you control the notifications (via sending an e-mail to those that ask to be told), you are less dependent on the vagarious or whims of YouTube.
Good luck and prosper!